That said, if you work for a news-focused website, then this data is worth gold. With that in mind, “breakout” keywords shouldn’t be the primary keywords in your content strategy. Which is why you need to use good judgment while picking out such keywords. You’ll probably get decent traffic a few weeks leading up to the Oscars, but once it’s over, the traffic will dry up. In other words, you’ll have the first mover advantage on keywords that already have a decent search volume on Google.īut there’s a flip side to this approach because some of the “breakout” keywords are just fads.įor example, you can’t expect to generate long-term traffic for a keyword phrase like “oscar nominations 2022.” And you can do so without actively looking for backlinks. Which means you’ll have a better chance of ranking on top of SERPs for these keywords. Plug these keywords into Semrush and you’ll find their keyword difficulty score to be extremely low.įor instance, a “breakout” search phrase like “content creation hacks” has a keyword difficulty score of just 19 on Semrush.
So why should you care about “breakout” keywords?īecause some of these keywords are the least competitive. Put differently, these are search terms that had exponential growth in volume in the requested time frame. If you see “Breakout” instead of a percentage, it means that the search term grew by more than 5000%. Sometimes when you use Google Trends, you’ll notice the term “breakout” instead of percentage growth against the queries in the “Related searches” or “Related queries” column. So make sure to use the category drop-down menu to have better chances of stumbling upon keywords that are not just reserved for news stories. So if you want to create evergreen content that you can revisit and update on a regular basis, you need to use your own judgment to pick future-proof topics.įor instance, here are 3 potential topics I found in the “Business” category that don’t appear to be short-term fads: Unless you run a news-focused site, you wouldn’t want to pick topics that are short-term fads. And sadly, a vast majority of the topics featured here will just be fads and will not resonate with your audience beyond a certain point.Īnd when you pick these short-term fads as your main keywords, you can only expect a short burst of search engine traffic. You can even filter the results by country to see what’s trending in your country.įurthermore, you can select different categories from the category drop-down menu and view all the searches that are trending in that particular category.Īs useful as the tool is to identify real-time search trends, you need to pick your topics wisely.īecause the topics that are trending now may not be such hot topics in the coming weeks. You can then switch between “Daily Search Trends” and “Real Time Search Trends” to see what’s trending in the last 24 hours. This will show you more trending searches. So to dive deeper, hit the “More Trending Searches” button below the section. To unpack useful and relevant data, you’ll need to dig a little deeper.
“Trending Searches” is updated on a daily basis and you can see the 10 most recent things that are trending by checking out the “Recently trending” section.īut that’s just a cursory glance of Google Trends.
This feature shows you real-time data for searches that have been trending in the last 24 hours. Google Trends’ most talked about feature is “Trending Searches.” 9 Ways to Use Google Trends for Keyword Research and SEO 1. In the next section, we’ll explore 9 actionable ways you can use Google Trends to optimize your SEO strategy. Originally released in 2006, Google has constantly added new features to Google Trends with each new iteration and its latest version was released in May 2018. For example, here’s the worldwide Google Trends graph for the search query “NFTs” over the past 12 months: It also displays the level of interest in a particular topic from around the globe or down to city-level geography. Primarily, the tool shows daily search trends and real-time search trends on Google from around the world. Google Trends is a free tool by Google that provides data and insights on the searches that take place on Google and YouTube. Final Thoughts on Using Google Trends for SEO.9 Ways to Use Google Trends for Keyword Research and SEO.
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